The problem
Movement shapes how well people live. Most technology only counts it.
Nothing in everyday life watches how people move, and guides them while they do. The gap sits between the gym, the clinic and the screen, and it is where the cost builds up.
The consequence and the cost
31%of the world's adults, about 1.8 billion people, are not active enough.
~50%of adults in India were insufficiently active in 2022, up from about 22% in 2000.
20–30%higher risk of death for people who are insufficiently active, compared with people who are sufficiently active.
US$300bnin extra health-care costs by 2030 to treat almost 500 million new cases of disease linked to inactivity, if levels do not fall.
1.71 billion people live with a musculoskeletal condition worldwide (2019 data), the leading contributor to disability worldwide.
Regular activity is associated with lower risk of falls, type 2 diabetes, hypertension and several cancers.
Where each figure comes from. 31% and 1.8 billion, and India ~50% in 2022 against ~22% in 2000: Lancet Global Health, 2024 (India figures also reported by South First). 20–30% higher risk of death: WHO physical activity fact sheet. US$300bn by 2030 and almost 500 million new cases: WHO global status report on physical activity, as reported by UN News, 19 October 2022. 1.71 billion: WHO musculoskeletal health fact sheet, based on Global Burden of Disease 2019 data.
This evidence shows how large the problem is. It does not show that Xrike works. That has to be shown through technical, usability and clinical validation.
What the world is asking for
The target
The World Health Organization asks countries to cut physical inactivity by 15% by 2030. On current trends, the world will miss it.
The guidance
Adults: 150 to 300 minutes of activity a week, plus muscle strengthening on at least two days. Older adults: three or more days a week that combine balance, coordination and strength.
Where Xrike fits
Governments set policy and build places. People still move at home, at work, in clinics and in schools. Xrike is a compact, drill-free platform designed to guide each person through six movement capabilities, including the strength, balance and coordination the guidelines ask for.
Xrike is not endorsed by WHO. Sources: WHO, Global action plan on physical activity 2018 to 2030 · WHO, 2020 guidelines · Lancet Global Health, 2024
The human impact
The beginner
Doesn't know whether they are moving well, so quietly stops.
The busy professional
Sits most of the day, with no one watching how the body adapts.
The older adult
Loses confidence in balance and strength, and moves less.
The person in recovery
Gets an hour of guidance, then a week without it.
The person with a disability
Finds most equipment and most spaces were not built with them in mind.
The gap is not only motivation. It is that nobody and nothing is there to care how.